Título | Godiva Holiday 2015 |
Agencia | Pereira O'Dell |
Campaña | It's More Than Just Chocolate |
Anunciante | Godiva |
Marca | Godiva |
Fecha de primera difusión/publicación | 2015 / 11 |
Sector Empresarial | Chocolate |
Lema | It's More Than Just Chocolate |
Sinopsis | Ahead of the holidays, Pereira & O'Dell launches "It's more than just chocolate" for Godiva. This is the agency's first campaign for the premium global chocolatier. The warm red and gold tones tout Godiva’s perfectly packaged chocolates in its signature Ballotin box. Original typography mimics that of a pastry chef. In addition to in-store displays at Godiva retail shops, Macy's, and Barnes & Noble, Pereira & O'Dell is bringing the holiday effort to life through digital advertising, content and influencer partnerships. |
Medio | POS Visibility |
Más información | http://www.godiva.com |
Director de proyectos | Melissa Redada |
Digital Media Strategist | Michael Dolan |
VP Communications Strategy | Joshua Brandau |
Director del grupo de creación | Jason Apaliski |
Director artístico | Ryan Holland |
Exec Interactive Producer | Erin Davis |
Brand Strategy Director | Alan Stout |
Director ejecutivo de creación | Jonathan Woytek |
Responsable de conceptos / redactor | Amy Travis |
Tipógrafo | Matt Wyne |
Senrio Account Executive | Rosie Boskett |
Director de cuentas | Nadia Malik |
Communications Strategy Supervisor | Zalika Tyson |
Associate Communications Strategy Director | Ashley Wells |