Samsung - "The gaming marathon"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

Premios

4349

Marca: Samsung
País: Israel

Anunciante: Samsung

Título	The gaming marathon
Agencia	Leo Burnett Israel
Campaña	The gaming marathon
Anunciante	Samsung
Marca	Samsung
Fecha de primera difusión/publicación	2017 / 2
Sector Empresarial	Electrónica doméstica y audiovisual
Lema	Samsung gaming marathon. Run. Play. Donate.
Sinopsis	SAMSUNG PRESENTS THE GAMING MARATHON WHERE YOUR RUNNING IS TURNED INTO A DONATIONIf you've ever participated in a marathon, you'll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner's results. So this year, to capitalize on the massive participation in the Samsung Marathon - Israel's largest running event - we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players. How? By adding more stepping pads along the running course and turning them into game coin collection points.Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice. From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we're talking about lots of money that will be making a difference for many people. Now that's worth running for!
Medio	Gaming
Duración	44 seconds
Chief Executive Officer (CEO)	Adam Polachek
Director ejecutivo de creación	Ami Alush
Responsable de conceptos / redactor	Oren Ben Naim
Responsable de conceptos / redactor	Oded Zur
Director artístico	Meital Miller
Productor	Menny Zarhia
Director de cuentas	Limor Michaeli
Responsable de cuentas de agencia	Tseela Freund
Ejecutivo de cuentas	Inna Tubin