| Título | Tornado |
| Agencia |
TBWA\PARIS
|
| Campaña |
Ban Private Jets
|
| Anunciante |
Greenpeace
|
| Marca |
Greenpeace
|
| Fecha de primera difusión/publicación |
2023 / 1
|
| Sector Empresarial | Medio ambiente y ecología
|
| Lema | #BanPrivateJets |
| Sinopsis | Private jets are the most polluting and most unequal form of transport on this planet, causing CO2 emissions that are 50 times more polluting than trains. In 2018, 50% of all aviation emissions were caused by only 1% of the world’s population. Meanwhile, 80% of the world’s population has never even flown, but suffers from the consequences of climate-damaging aviation emissions. Private jets are a symbol of the dysfunction of our economic system that allows a supremely privileged minority to pollute excessively at the expense of the planet. Greenpeace is therefore calling on a ban of private jets in the EU. |
| Filosofía | Greenpeace denounces the use of private jets by the extremely rich and powerful, lobbyists and corporate bosses travelling to the Swiss luxury ski resort Davos for the World Economic Forum. Keep in mind that 10% of the richest French people have a carbon footprint of 25 tonnes of CO₂e per year, compared to 5 tonnes for the poorest 50%. Meanwhile, communities around the world are bearing the brunt of the consequences of climate change, as illustrated by the campaign’s visuals which represent various incidents related to the ecological crisis: fires, degradation of coral reefs, and food crises. |
| Medio |
Prensa y publicaciones
|
| Agency Manager |
Thaïs MARTIN-FERMAUD
|
| Agency Manager |
Matthieu Charles
|
| Agency Manager |
Jonathan Serog
|
| Planificador estratégico |
Céline Mazza
|
| Director artístico |
Sébastien Skrzypczak
|
| Director artístico |
Morgane Alexandre
|
| Art Purchase |
Elise Kubler
|
| Head of 3D |
Younes Chekouh
|
| Responsable de la creación |
Benjamin Marchal
|
| Responsable de la creación |
Faustin Claverie
|
