Miller Lite - "Es Jose Time"

Alma

Alma Coconut Grove, Estados Unidos

Premios

945

Marca: Miller Lite
País: Estados Unidos

Anunciante: Molson Coors

Título	Es Jose Time
Agencia	Alma
Campaña	Es Jose Time
Anunciante	Molson Coors
Marca	Miller Lite
Fecha de primera difusión/publicación	2021 / 8
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	As an all-American beer, Miller Lite struggled to stay relevant among U.S. Latinos. The brand wanted to develop a Latino-specific creative program that would spark an emotional connection with these consumers. There’s no better way to connect with Latinos than through music. To bring the campaign idea to life, we partnered with no other than the prince of Reggaeton himself— J Balvin. But instead of partnering with J Balvin when he’s being an award-winning artist, we partnered with him when he’s being José Álvaro Osorio Balvín, the person. The campaign launched by redesigning Miller Lite’s classic white can, using a collaborative design that featured J Balvin’s signature lightning bolt and neon aesthetic, combining both brands to be equally represented.
Medio	Case Study
Duración	102 seconds
Director de publicidad	Sofia Colucci
Director de publicidad	Elizabeth Hitch
Director de publicidad	Allison Wallin
Director de publicidad	Catherine Pastiak
Director de publicidad	Rachel Dickens
Responsable de la creación	Alvar Suñol
President	Alvar Suñol
Director ejecutivo de creación	Jorge Murillo
Director ejecutivo de creación	Christian Liu
Director creativo adjunto	Eddie Seglie
Responsable de conceptos / redactor	Carla Urdaneta
Director artístico	Gloria Martinez
Director of Production	Yeyo Marquez - VP
Group Business Director	Beatriz del Amo - VP