Miller Lite - "Beer History"

Alma

Alma Coconut Grove, Estados Unidos

224

Título	Beer History
Agencia	Alma
Campaña	Bad $#!T to Good $#!T
Anunciante	MillerCoors LLC
Marca	Miller Lite
Fecha de primera difusión/publicación	2023 / 3
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	Through the years, a lot of beer advertising has been outrageously sexist, objectifying and demeaning women with a focus on bikini-clad beach bods and obnoxious party jiggling. To some extent, of course, that describes much of marketing's history, regardless of the product category. But brewers have been especially culpable—a fact that Miller Lite (guilty as the rest) seeks to address in a campaign timed to Women's History Month. Themed "Bad $#!T to Good $#!T," the work from Alma invites consumers to donate "old sexist beer advertising" for conversion into fertilizer. The resulting $#!T will be used to grown hops for female brewers. Comedian Ilana Glazer breaks it down, explaining the historically important role women have played in brewing, and why it's centuries past time they got their due
Medio	Web Film
Duración	90 seconds
Responsable de la creación	Ari Weiss
Responsable de la creación	Alvar Suñol
Director ejecutivo de creación	Jorge Murillo
Director ejecutivo de creación	Christian Liu
Director creativo adjunto	Martin DeFerrari
Director creativo adjunto	Vanessa Castaneda
Responsable de conceptos / redactor	Raquel Chisholm
Productor	Rudy Leschhorn
Realizador	Pete Marquis
Director creativo adjunto	Maia Swift
Director creativo adjunto	Luis Nunez
Realizador	Yeyo Marquez
Productor	Mimi Cossio