|Título||Last Dictator Standing (45 sec)|
|Agencia||Black River FC|
|Campaña||Last Dictator Standing (2011)|
|Marca||Nando's South Africa|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Restaurantes y comida rápida|
|Sinopsis|| Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together.|
To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc.
The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing.
Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power.
In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends.
Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting.
|Banda Sonora||'Those were the days' by Mary Hopkin|
|Productor de la productora||Melinda McDonald|
|Interactive Production Company||Retroviral Digital Communications|
|Analista multimedia||Daniel Nash|
|Analista multimedia||Melissa Attree|
|Analista multimedia||Mike Sharman|
|Productor de la agencia||Laura Broccardo|
|Productor de la agencia||Iolanthe Grobler|
|Planificador estratégico||Gia Callinicos|
|Director de cuentas||Charlotte Pettifer|
|Responsable de conceptos / redactor||Avish Gordhan|
|Director artístico||Mandie Van Der Merwe|
|Responsable de conceptos / redactor||Lufuno Mavhungu|
|Director artístico||Monde Siphamla|
|Responsable de conceptos / redactor||Nhlanhla Ngcobo|
|Director creativo||Suhana Gordhan|
|Director ejecutivo de creación||Ahmed Tilly|
|Contacto de presentación de agencias||Susannah Fox|
|Traffic Director||Tessa Thomson|
|Media Rep.||The Media Shop|
|Media Rep.||Chris Botha|
|Media Rep.||Kate Thomas|
|Empresa de creación sonora||Alun Richards|
|Empresa de creación sonora||Cut & Paste Generation|
|Productor de la productora||Chanelle Critchfield|
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