Broadcast Business Affairs Supervisor
at
The Martin Agency
Richmond, Estados Unidos
| Título | Washington Crossing the Delaware |
| Agencia | The Martin Agency |
| Campaña | Turnpike |
| Anunciante | GEICO |
| Marca | Geico |
| Fecha de primera difusión/publicación | 2018 / 1 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Filosofía | The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller. |
| Medio | Televisión y Cine |
| Duración | |
| Vice President | Ted Ward |
| Marketing | Ted Ward |
| Assistant Vice President | Bill Brower |
| Marketing | Bill Brower |
| Marketing Director | Melissa Halicy |
| Media | Melissa Halicy |
| Advertising | Melissa Halicy |
| Brand Team Supervisor | Gary Aurand |
| Brand Team Supervisor | Tom Perlozzo |
| Brand Team Planner | Brighid Griffin |
| Brand Team Planner | Julia Nass |
| Brand Team Buyer | Tim Ware |
| SVP | Steve Basset |
| Director del grupo de creación | Steve Basset |
| SVP | Sean Riley |
| Creative Director | Sean Riley |
| VP | Neel Williams |
| Creative Director | Neel Williams |
| Associate Creative Director | Justin Harris |
| Responsable de conceptos / redactor | Ken Marcus |
| SVP | Brett Alexander |
| Executive Producer | Brett Alexander |
| Producer | Brian Fox |
| Producer | Catherine Kennedy |
| Business Affairs Supervisor | Suzanne Wieringo |
| VP | Ben Creasey |
| Account Director | Ben Creasey |
| Jefe de cuentas | Allison Hensley |
| Jefe de cuentas | Jon Glomb |
| Account Executive | Allie Waller |
| Director de proyectos | Karen McEwen Gates |
| Productora | RadicalMedia |
| Productora | LLC |
| Director | Steve Miller |
| Executive Producer | Gregg Carlesimo |
| Productor ejecutivo | Frank Scherma |
| Responsable de la producción | Cathy Dunn |
| Producer | Barbara Benson |
| Production Supervisor | Ted Liotopoulos |
| 1st AD | Brian Stevens |
| Where was the spot shot? | Burbank CA |
| Postproducción | MackCut and The Mill – New York |
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