Rafael Beretta
Director creativo at Leo Burnett Chicago
São Paulo, Brasil
TítuloThe Leica Bauhaus Workshops
Agencia
Campaña The Leica Bauhaus Workshops
Anunciante Leica
Marca Leica
PostedJulio 2020
Sector Empresarial Cámaras y videocámaras
Filosofía To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
Medio Cartel
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Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
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Print Producer
Fotógrafo
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Illustrator
Illustrator

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