Título | The Leica Bauhaus Workshops |
Agencia | Arnold Worldwide NY |
Campaña | The Leica Bauhaus Workshops |
Anunciante | Leica |
Marca | Leica |
Posted | Julio 2020 |
Sector Empresarial | Cámaras y videocámaras |
Filosofía | To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces. |
Medio | Cartel |
Responsable de la creación | Icaro Doria |
Responsable de la creación | Sean McBride |
Director ejecutivo de creación | Fred Saldanha |
Director ejecutivo de creación | Max Geraldo |
Director creativo | Guilherme Racz |
Director creativo | Lucas Casão |
Director artístico | Rafael Beretta |
Responsable de conceptos / redactor | Vinicius Fernandes |
Productor | Nicole Hollis-Vitale |
Print Producer | Jim Spadafora |
Print Producer | Vicki Shaughnessy |
Fotógrafo | Jonathan Walley |
Sculptor | Marcio José Calvo |
Illustrator | Paula Padilha |
Illustrator | Andreza Racz |