Thai Health Promotion - "The Experimental"

BBDO Bangkok

BBDO Bangkok Bangkok, Tailandia

Premios

1250

This ad is part of the ACT Responsible Collection

Marca: Thai Health Promotion
País: Tailandia

Anunciante: Thai Health Promotion Foundation

Título	The Experimental
Brief	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Agencia	BBDO Bangkok
Campaña	The e-cigarette prevention campaign
Anunciante	Thai Health Promotion Foundation
Marca	Thai Health Promotion
Fecha de primera difusión/publicación	2022 / 9
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Medio	Televisión y Cine
Responsable de la creación	Thasorn Boonyanate
Director creativo	Thasorn Boonyanate
Director creativo adjunto	Annop Khunwong
Responsable de conceptos / redactor	Panupong Nakju
Director artístico	Nattnaree Kheaw-im
Executive Assistant	Mintra Sukitpaneenit
Ejecutivo de cuentas	Pornchanok Wuttitanakorn
Group Business Director	Taksina Vasaruchapong
Director de cuentas	Mira Komolwanich
Productor de la agencia	Toungrak Jiravatanarungsri
Productora	Mum Films
Realizador	Suthon Petchsuwan
Productor ejecutivo	Pattarajitr Trakarnkate
Productor	Nara Montrekul na ayudhya