I'm passionate and enthusiastic around advertising and creation of products or services for the digital age, I believe in the power of ideas and collective co-creation to solve problems of people.
I started my career at FCB where I was able to do some direct marketing, promotional activations and digital projects for leading brands, in 2009 I joined Wunderman Buenos Aires as digital art director and after having worked for several local and regional clients I were promoted to Digital & Interactive Creative Director, leading creative teams and develop creative concepts and digital campaigns.
In 2011 I was appointed as Executive Creative Director, holding the leadership of Wunderman’s creative vision & team. This new and exciting challenge enabled me to reflect and pursue my vision of functional creativity led by advertising. In those years Wunderman were located in the Top 10 of the best creative agencies in the country and been selected as the Best Digital Agency in Argentina in AgencyScope study.
With my team we created and successfully launched and Back2gether and Pic A Moment mobile apps, which got major press coverage around the world and hundreds of downloads.
Between 2014 and 2015 I developed an IOT product focused on solving an everyday problem, the result was Yumit, an interactive meal set, specifically designed for kids to get them interested in eating www.yumit.io , selected as one of the most clever products of 2015 by WIRED.
Currently I am the founder of IMMIGRANT, an innovation studio where we ideate and build an unexpected range of products and services focused on solving people's problems and their environments.