AIB - "Ireland's First Online Mortgage Tool"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

12014

Marca: AIB
País: Irlanda

Anunciante: Allied Irish Bank

Título	Ireland's First Online Mortgage Tool
Agencia	Rothco, part of Accenture Song
Campaña	Ireland's First Online Mortgage Tool
Anunciante	Allied Irish Bank
Marca	AIB
Fecha de primera difusión/publicación	2020 / 3
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Lema	We Back Belief
Filosofía	The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward. Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process. Working with Conkerco, the director duo from Academy Films, Rothco set out to craft a campaign that feels like an antidote to the darkness and worry associated with applying for a mortgage. The film follows a couple navigating the application process through a series of scenic vignettes – moving from them leaving the bank, to uploading documents on their phones, to finally owning the house of their dreams. It is an out-and-out celebration of the light, with positive energy and a growing sense of optimism. Rothco created a heightened, imaginative world for the campaign, establishing an intentionally hazy atmosphere at the start to add a feeling of uncertainty around the couple in the film. As their belief grows through the tool, so does the realism in the world. The lights lift as the couple becomes surer of themselves – ultimately ending up in the real world, basked in natural light outside their new home.
Medio	Televisión
Duración	60 seconds
Mercado	Reino Unido
Postproducción	The Assembly Rooms
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Mark Brennan
Marketing Manager	Pauline Carmody
Brand Manager	Sarah Gallagher
Brand Manager	Aine Brady
Productor de la agencia	Jessica Derby
Responsable de la creación	Al Kelly
Director ejecutivo de creación	Jen Spiers
Director creativo	Emma Sharkey
Director creativo	Ray Swan
Miembro del equipo creativo	Sam Caren
Miembro del equipo creativo	Alex Ingarfield
Finished Artist	Gerry Cole
Director de cuentas	Emily Lyons
Responsable de cuentas de agencia	Amy Harrington
Strategist	Bronagh O’Donovan
Strategist	Casey Smyth
Digital Strategy	Karla Chubb
Productora	Academy Films
Realizador	Conkerco
Productor	Stephen Overs
Director de fotografía	Franz Lustig
Montador	Nik Hindson
Online Post House	Screen Scene
Post-production Supervisor	Sinead Bagnall
VFX Supervisor	Allen Sillery
VFX Supervisor	Gavin Casey
Colorista	Seamus O’Kane
Colorization	The Mill London
Sonido	Screen Scene
Sonido	Will Farrell