1-800-CONTACTS - "Duel"

Pereira O'Dell

Pereira O'Dell San Francisco, Estados Unidos

7644

Marca: 1-800-CONTACTS
País: Estados Unidos

Anunciante: 1-800-CONTACTS

Título	Duel
Agencia	Pereira O'Dell
Campaña	Never Run Out of Contacts
Anunciante	1-800-CONTACTS
Marca	1-800-CONTACTS
Fecha de primera difusión/publicación	2016 / 1
Sector Empresarial	Comercios de proximidad, tiendas especializadas
Lema	Never run out of contacts.
Sinopsis	Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts.
Medio	Televisión
Duración	15 seconds
Mercado	Estados Unidos
Más información	http://www.1800contacts.com
Empresa de creación sonora	740 Sound Design & Mix
Director del grupo de creación	Jason Apaliski
Director del grupo de creación	Robert Lambrechts
Director creativo adjunto	Katie Brinkworth
Director del grupo de creación	Brett Beaty
Responsable de conceptos / redactor	Simon Friedlander
Broadcast Producer	Bill Spangler
Director de cuentas	Ashley Brown
Productora	Tool
Montaje	Cut and Run LA
Efectos especiales	Ntropic
Producción musical	Massive Music