Título | Jazz |
Brief | The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing. |
Agencia | Grabarz & Partner |
Campaña | The blind photographer and the new Arteon |
Anunciante | Volkswagen |
Marca | Volkswagen Arteon |
Posted | Noviembre 2018 |
Sector Empresarial | Automóviles |
Sinopsis | The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert. |
Medio | Prensa y publicaciones |
Responsable de la creación | Ralf Heuel |
Director del grupo de creación | Tobias Ahrens |
Director creativo | Julijus Rebic |
Director creativo | Roman Jonsson |
Responsable de conceptos / redactor | Sandra Kemmer |
Responsable de conceptos / redactor | Tim Berger |
Responsable de conceptos / redactor | Tim Heller |
Responsable de conceptos / redactor | Phillip von Schwerin |
Director artístico | Svein Olsen |
Director artístico | Navid Shahabi |
Director artístico | Artur Schäfer |
Director artístico | Erwin Lorenz |
Fotógrafo | Pete Eckert |
Productor de la agencia | Axel Döpner |
Productor de la agencia | Michael Guntner |
Diseñador gráfico | Vanessa Barz |
Diseñador gráfico | Felix Otterski |
Chief Executive Officer (CEO) | Reinhard Patzschke |
Responsable de cuentas de agencia | Ina Croissier |
Comprador de arte | Garnet Matthiesen |
Felix Albers | |
Ann-Katrin Erich | |
Strategist | Oliver Waldmann |
Strategist | Valerie Gast |