| Título | We Are FIFA 14 |
| Agencia | Wieden + Kennedy Amsterdam |
| Campaña | We Are FIFA 14 |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Fecha de primera difusión/publicación | 2013 / 9 |
| Producto | FIFA 14 |
| Sector Empresarial | Consolas de videojuegos |
| Lema | It's in the game. |
| Sinopsis | The TVC depicts FIFA 14 as an armada of football fun, with gamers from all over the world gathering together for the most exciting FIFA edition yet. But unlike the usual armada with sailing ships, the FIFA 14 armada is made up of lounges, couches, apartments, hammocks and beanbags on wheels and is led by none other than Lionel Messi. Driving a bright red FIFA 14 van, Messi is the pied piper of FIFA, pulling behind him a set of enormous TV screens suspended by parachutes that attract gamers of all shapes and sizes to join the armada. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez ‘Chicharito’ and FIFA-loving celeb Drake, all getting their game on, along with everyday ‘Joes’. Everyone in the world is playing and they are all equals, because we are all united by FIFA: ‘We are FIFA 14’. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | Some Place |
| Productora | Gorgeous Enterprises |
| Audio Post Production | Grand Central Recording Studios |
| Director de publicidad | Todd Sitrin |
| Director de publicidad | Jamie McKinlay |
| Director de publicidad | Oliver Hughes |
| Director de publicidad | Audrey Prince |
| Director de publicidad | Thomas Gaidier |
| Director de publicidad | Matt Mckie |
| Director de publicidad | Mark Evans |
| Director de publicidad | Andrew Tomkins |
| Director de publicidad | Dustin Shekell |
| Director ejecutivo de creación | Mark Bernath |
| Director ejecutivo de creación | Eric Quennoy |
| Director creativo | Mike Farr |
| Director creativo | Pierre Janneau |
| Director artístico | Ignasi Tudela |
| Responsable de conceptos / redactor | Dave Smith |
| Responsable de la producción | Erik Verheijen |
| Productor de la agencia | Javier Perroud |
| Productor de la agencia | Jaime Tan |
| Planificador de cuentas | Ben Armistead |
| Group Account Director | Kirk Johnsen |
| Director de cuentas | Nick Campion |
| Director de proyectos | Janna Harrington Boesjes |
| Realizador | Stacy Wall |
| Montador | Ben Seresin |
| Productor de la productora | Ben Link |
| Montaje | Work Editorial |
| Montador | Ben Jordan |
| Empresa de creación sonora | Raja Sehgal |
| Postproducción | The Mill London |
| Telecine | Mick Vincent |
| Telecine | Mikey Rossiter |
| Compositor de música | Nick Waterhouse |
| Actor /Celebridad | Lionel Messi |
| Actor /Celebridad | Gareth Bale |
| Actor /Celebridad | Stephan El Shaarawy |
| Actor /Celebridad | Tim Cahill |
| Actor /Celebridad | Javier 'Chicharito' Hernandez |
Más creaciones
VER TODODefining Class since 1886
- MARCA:
- Mercedes S-Class
- AGENCIA:
- antoni GmbH
SYNC25
- MARCA:
- SYNC25
- AGENCIA:
- adam&eveDDB
Hands
- MARCA:
- New York Lottery
- AGENCIA:
- McCann New York
Welcome To The Club
- MARCA:
- Ford Mustang
- AGENCIA:
- Wieden + Kennedy
Welcome To Nike Juku
- MARCA:
- Nike
- AGENCIA:
- Wieden + Kennedy
FKA twigs - Tears In The Club (feat. The Weeknd)
- MARCA:
- FKA twigs feat. The Weeknd
- AGENCIA:
- Object & Animal
Waiting Room
- MARCA:
- Department of Veterans Affairs
- AGENCIA:
- TBWA\Chiat\Day New York