Título | ParticipACTION: Make Room for Play - Playground |
Agencia | Zulu Alpha Kilo |
Campaña | ParticipACTION: Make room for play |
Anunciante | Zulu Alpha Kilo |
Marca | ParticipACTION |
Posted | Febrero 2015 |
Sector Empresarial | Seguridad pública, salud e higiene |
Lema | Screen time is taking away play time. Make room for play. |
Sinopsis | Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play. |
Medio | Interactivo |
Duración | |
Más información | http://www.participaction.com/make-room-for-play-2/ |
Chief Creative Officer | Zak Mroueh |
Art Director | Grant Cleland |
Copywriter | George Ault |
Account Director | Jessica DeSantis |
Director ejecutivo de creación | Ron Smrczek |
Director creativo | Ron Smrczek |
Responsable de conceptos / redactor | George Ault |
Director artístico | Grant Cleland |
Productora | Circle Films |
Realizador | Tom Feiler |
Productor de la productora | Karen Tameanko |
Productor de la productora | Amanda Field |
Productor de la agencia | Bette Minott |
Responsable de cuentas de agencia | Jessica DeSantis |
Responsable de cuentas de agencia | Kristina Hayes |
Planificador estratégico | Shari Walczak |
Planificador estratégico | Emma Brooks |
Director de publicidad | Rachel Shantz |
Director de publicidad | Rebecca Jones |
Director de publicidad | Katherine Janson |
Montaje | Married to Giants |
Montador | Paul Skinner |
Productor ejecutivo | Ben Valiquette |
Compositor de música | Andres Kirejew |
Compositor de música | Steve McGregor |
Colorista | Cem Ozkilicci |
Música | Pirate Group |
Sound Engineer | Chris Tait |
Music Producer | Joanne Uyeyama |
Sound Engineer | Ian Boddy |