Joffre Carmona

Serving as the Chief Creative Officer at Buentipo Anchor and holding the distinction of Founding Partner, this professional boasts a rich tapestry of over two decades immersed in the realms of advertising, marketing, and integrated communications. An intricate fusion of creative direction, strategic acumen, and digital expertise defines his tenure in the Latin American market, spanning dynamic locales such as Colombia, the United States, Panama, Chile, Peru, Argentina, Spain, and Venezuela.

In 2008, a seminal chapter in his journey unfolded as he assumed the mantle of Founding Partner and General Manager at Tribal DDB Venezuela, the digital extension of DDB Venezuela. Under his stewardship, this entity evolved into Venezuela's premier digital agency, a feat acknowledged by the ANDA organization in 2011.

The trajectory led him to Colombia in 2013, where he joined forces with the BBDO Group to spearhead the digital domain of Sistole, a trailblazing nontraditional marketing agency within the conglomerate. Simultaneously, he took the reins as the Creative/Executive Director of the Bunker, a robust digital agency comprising 100 skilled individuals, engineered to navigate the intricate landscape of political marketing across Latin America.

The next chapter unfurled in 2014 with the initiation of Buentipo, a venture that rapidly burgeoned into Colombia's swiftest-growing independent agency. The agency's footprint expanded across key locales including Bogotá, Lima, Santiago, Madrid, México D.F., Panamá City, Caracas, and Miami, carving a distinctive presence within the US Latin American Market.

His illustrious portfolio reverberates with engagements involving a myriad of renowned brands, a roster that spans 3M, Adidas, Avianca, Avantel, Audi, Cantv, Banco Falabella, Del Monte, Discovery Channel, Flips, E! Entertainment, Kraft, Microsoft, Nestle, Plumrose, Renault, Brahma, Kraft, Movistar, McDonald's, Sodexo, Procolombia, BlackBerry, P & G, Toyota, Starbucks, Sony, Under Armour, Visa, and VW.

As a testament to his prowess, accolades have flowed in from global and local advertising bastions alike, including Cannes Lions, Epica Awards, EFFIE, London International Advertising, Ojo de Iberoamérica, FIAP, Anda, El Dorado, Festival del Caribe, and Premios P&M, thus resoundingly underscoring his creative achievements.