Aldi - "As Irish As "Fuss""

Boys and Girls

Boys and Girls Dublin, Irlanda

9594

Título	As Irish As "Fuss"
Agencia	Boys and Girls
Campaña	Aldi's 100% Irish Fresh meat
Anunciante	Aldi
Marca	Aldi
Fecha de primera difusión/publicación	2015
Sector Empresarial	Carne fresca, salchichas,
Problema	The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish.
Resultado	Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss
Medio	Televisión y Cine
Duración	30 seconds
Postproducción	Windmill Lane
Director creativo	Rory Hamilton
Director artístico	Mikey Fleming
Responsable de conceptos / redactor	Sam Moorhead
Director de cuentas	Chris Upton
Responsable de cuentas de agencia	Kieran O'Donovan
Productor de la agencia	Derek Doyle
Productora	The Speers Film Production Co.
Realizador	Tom Merilion
Productor de la productora	Jonny Speers
Director de fotografía	Simon Walsh
Montador	Lee Hickey
Sonido	Mutiny Recording Studios
Sound Engineer	Mark Richards
VFX Company	John Kennedy
VFX Company	Mark Bailey
VFX Company	Shayne Murphy
Casting	Pearce McMahon
Agency Planner	Margaret Gilsenan
Agency Production Coordinator	Sarah Chadwick