| Título | What Makes You Bleed? |
| Agencia | Leo Burnett |
| Campaña | What Makes You Bleed |
| Anunciante | National Gallery of Victoria |
| Marca | National Gallery of Victoria |
| Posted | Julio 2023 |
| Sector Empresarial | Festivales, museos |
| Medio | Exterior |
| Director artístico | Daniel Stewart |
| Director creativo adjunto | Mark Carbone |
| Director creativo adjunto | Nico Smith |
| Director creativo | Stevie Ray |
| Responsable de la creación | Jason Williams |
| Colorista | Matt Brunner |
| Concept Designer | Johnson Diep |
| Responsable de conceptos / redactor | Amy Morrison |
| Responsable de conceptos / redactor | Nick Timms |
| Director creativo | Jim Walsh |
| Curator | Simone Leamon |
| Artista digital | Ben Greenfield |
| Realizador | Jesse James McElroy |
| Montador | Andre Rodrigues |
| Montador | Sam Bruce |
| Montador | Tim Shaw |
| Director ejecutivo de creación | Andy Fergusson |
| Experience Design Director | Chris Jovanov |
| Integrated Producer | Justine Dooner |
| Integrated Producer | Ronald Regis |
| Online Editior | AJ Scarcella |
| Fotógrafo | Simon Harsent |
| Developer | Keong Seet |
| Sound Engineer | Myles Lowe |
| Chief Executive Officer (CEO) | Emma Montgomery |
| Chief Strategy Officer | Catherine King |
| Head of Account Management | Julia Sheehan |
| Head of Operations | Neil Duncan |
| Productor | Alexa Tonkin |
| Productor | Ashritha Govind |
| Productor | Lucy Burne |
| Productor | Zoe Izzard |
| Studio Manager | Dan Crozier |
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