Título | Wyndham Rewards - Manifesto |
Agencia | People Ideas & Culture |
Campaña | Wyndham Rewards |
Anunciante | Wyndham Worldwide Corporation |
Marca | Wyndham Rewards |
Fecha de primera difusión/publicación | 2015 |
Lema | You've earned this |
Sinopsis | Introducing the Wyndham Rewards Wyzard... |
Filosofía | The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now. |
Problema | People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points. The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners. |
Medio | Web Film |
Duración | |
Más información | www.wyndhamrewards.com/ |
Productora | CY&N by PI&C |
Director ejecutivo de creación | Domenico Vitale |
Director ejecutivo de creación | Doug Raboy |
Responsable de vestuario / estilista | Mr. Gammon |
Productor ejecutivo | Mike Paletta |
Responsable de cuentas de agencia | Vanessa Zanchi |
Montador | Travis Gorzelsky |
Production Assistant | Fanny Vasseur |
Strategy Director | Enrico Gatti |
Director de proyectos | Melissa Cordaro |
Associate Producer | Will Utley |
Director artístico | Emilie Olsson |
Realizador | Jill Greenberg |