Wyndham Rewards - "Wyndham Rewards"

People Ideas & Culture

People Ideas & Culture Brooklyn, Estados Unidos

Premios

15062

Marca: Wyndham Rewards
País: Estados Unidos

Anunciante: Wyndham Worldwide Corporation

Título	Wyndham Rewards
Agencia	People Ideas & Culture
Campaña	Wyndham Rewards
Anunciante	Wyndham Worldwide Corporation
Marca	Wyndham Rewards
Fecha de primera difusión/publicación	2015 / 5
Sector Empresarial	Hoteles y alojamiento
Lema	You've Earned This
Sinopsis	THE CHALLENGE How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? THE BELIEF After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve. THE IDEA Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes.
Medio	Case Study
Duración	174 seconds
Más información	https://www.wyndhamrewards.com/trec/consumer/home.action
Productora	CY&N by PI&C
Director ejecutivo de creación	Domenico Vitale
Director ejecutivo de creación	Doug Raboy
Director artístico	Carter Storozynski
Director artístico	Emilie Olsson
Director artístico	Clara Calvo-Sotelo
Director artístico	Francois Nguyen
Director artístico	Stefania Sessa
Responsable de conceptos / redactor	Michael Ludwig
Responsable de conceptos / redactor	Katie Redmond
Responsable de conceptos / redactor	Mara Miculescu
Responsable de conceptos / redactor	Ciaran Murphy
Realizador	Jill Greenberg
Realizador	Mike Maguire
Director de fotografía	Daniel Landi
Responsable de vestuario / estilista	Mr. Gammon
Productor	Fanny Vasseur
Productor ejecutivo	Mike Paletta
Responsable de cuentas de agencia	Vanessa Zanchi
Montador	Travis Gorzelsky
Strategy Director	Enrico Gatti
Director de proyectos	Melissa Cordaro
Associate Producer	Will Utley