Amazon - "Alexa Loses Her Voice"

Lucky Generals

Lucky Generals London, Reino Unido

Premios

68259

Marca: Amazon
País: Estados Unidos

Anunciante: Amazon

Título	Alexa Loses Her Voice
Brief	What would happen if Alexa lost her voice? A panicked Jeff Bezos is informed of Alexa’s illness and a number of celebrities step in: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turn out to be total failures, proving just how irreplaceable Alexa is. Alexa is the voice of Amazon's AI. But what if she lost her voice? Jeff Bezos is told of Alexa's malady and reassured that a number of replacements have been found. Enter Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins - the latter in full Hannibal mode. None of them are suitable, because nobody does it better than Alexa.
Agencia	Lucky Generals
Campaña	Alexa Loses Her Voice
Anunciante	Amazon
Marca	Amazon
Fecha de primera difusión/publicación	2018 / 1
Sector Empresarial	Compras en línea y comercio electrónico
Sinopsis	Working closely with Amazon’s internal creative division D1 we decided to ask a simple question: What would happen if Alexa lost her voice? Could anyone possibly replace her?Our campaign showed just how hard replacing Alexa would be. In it, a panicked Jeff Bezos was informed of Alexa’s illness and approved a number of celebrity stand-ins: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turned out to be total failures, proving just how irreplaceable Alexa is.
Medio	Televisión
Duración	90 seconds
Productora	Hungry Man
Media Agency	Initiative
Realizador	Wayne McClammy
Montador	Christian Jordan
Postproducción	The Mill London
Audio Post Production	Beacon Street Studios
Director of Photography	Simon Duggan
Realizador	Bryan Buckley
Realizador	Conor Byrne
Colourist	Adam Scott
Montaje	Rock Paper Scissors
Director of Photography	Simon Duggan
Director	Bryan Buckley
Director	Conor Byrne
Producer	Caleb Dewart
Executive Producer	Kevin Byrne
Executive Producer	Mino Jarjoura
Executive Producer	Caleb Dewart
Executive Producer	Jacki Sextro
Head of Production	Jacki Sextro
Executive Producer	Dan Duffy
Senior Producer	Jill Landaker Grunes
Line Producer	Rick Jarjoura
Editor	Christjan Jordan
Edit Assist	Pieter Viljoen
Colourist	Adam Scott
Entrant Company	HUNGRY MAN
Idea Creation	LUCKY GENERALS
Production	HUNGRY MAN
Production	THE MILL
Production	ROCK PAPER SCISSORS