GEICO - "Lighten Up for the Holidays"

The Martin Agency

The Martin Agency Richmond, Estados Unidos

24410

Marca: GEICO
País: Estados Unidos

Anunciante: GEICO

Título	Lighten Up for the Holidays
Agencia	The Martin Agency
Campaña	LIGHTEN UP
Anunciante	GEICO
Marca	GEICO
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Utensilios domésticos, decoración y jardinería
Filosofía	'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign. In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space. After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more.
Medio	Televisión y Cine
Duración	40 seconds
Vice President	Ted Ward
Marketing	Ted Ward
Assistant Vice President	Bill Brower
Marketing	Bill Brower
Marketing Director	Melissa Halicy
Media	Melissa Halicy
Advertising	Melissa Halicy
Brand Team Supervisor	Gary Aurand
Brand Team Supervisor	Tom Perlozzo
Brand Team Planner	Brighid Griffin
Brand Team Planner	Julia Nass
Brand Team Buyer	Tim Ware
Responsable de la creación	Joe Alexander
Director del grupo de creación	Steve Bassett
Creative Director	Neel Williams
Creative Director	Justin Harris
Productor ejecutivo	Brett Alexander
Producer	Adrienne Daniel
Content Producer	Catherine Kennedy
Business Affairs Supervisor	Suzanne Wieringo
Financial Affairs Manager	Amy Trenz
Account Director	Ben Creasey
Jefe de cuentas	Allison Hensley
Jefe de cuentas	Jon Glomb
Ejecutivo de cuentas	Allie Waller
Account Coordinator	Abbey Reddington
Director de proyectos	Natalie Franczyk
Financial Account Supervisor	Monica Cox
Productora	Dummy
Director	Harold Einstein
Director of Photography	Jonathan Freeman
Productor delegado	Eric Liney
Productor ejecutivo	Eric Liney
Editorial Company	Arcade Edit
Partner/EP	Sila Soyer
Montador	Dave Anderson
Assistant Editor	Jeff Lopus
Producer	Gavin Carroll
VFX	The Mill
Finishing	The Mill
Color	The Mill
Colorista	Gregory Reese
Finishing Producer	Alex Bader
Finishing Production Coordinator	Jake Fritz
Audio Post Facility	Rainmaker Studios
Producer	Kristin O’Conner
Sound Designer	Jeff McManus
Mixer	Jeff McManus
Stock Music	APM Stock