Creative Director
at
Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Tailandia
| Título | Pet Shows for Good |
| Agencia | The Leo Burnett Group Thailand |
| Campaña | Pet Shows for Good |
| Anunciante | Soi dog Foundation, The Voice Foundation, Home4Animals Foundation |
| Marca | Soi dog Foundation, The Voice Foundation, Home4Animals Foundation |
| Fecha de primera difusión/publicación | 2020 / 5 |
| Sector Empresarial | Protección / Derechos de los animales, adopción |
| Sinopsis | Pet Shows for Good Zero baht show to raise unexpectedly high donation from pets to strays During the midst of crisis COVID-19, we witnessed kindness flourishes among people. There were Pansook cabinets installed in many areas for those affected by the pandemic to get free food and necessities. However, we might forget about our friends in sheltered homes. They suffer from contracting of donation, food, and medical supplies. When everyone is busy trying to save themselves, who else is better to help animals than animals together?! We helped Soi Dog Foundation to come up with the campaign “Pet Shows for Good” that pets’s owners record their cute little acting to post online on Facebook and Instagram to support the campaign for people to donate to foundations. The donation goes to Soi Dog, Home4Animals, and The Voice Thailand to buy food and medical supplies. From the foundation’s posts of the campaign, the word spread out quickly. Celebrities joined in and that sprung into a huge user generated contents. Viewers smile while watching these videos and their donations make sheltered animals smile again too. After just two weeks, the campaign received 300% donations with zero budget spent. “Pet Shows for Good” help from friends to friends. |
| Medio | Publicidad de pedidos por correo |
| Duración | |
| Responsable de la creación | Sompat Trisadikun |
| Director artístico | Nonthaporn Ketmanee |
| Director artístico | Sompat Trisadikun |
| Responsable de conceptos / redactor | Narisapongse Rakwattananont |
| Ejecutivo de cuentas | Thayanee Dechadee |
| Responsable de la producción | Kree Mangkang |
| Director de proyectos | Sudrak Eiamjaroon |
| Montador | Kemachad Gunpai |
| Online Artist | Nittaya Saelim |
| Online Artist | Natthachida Navamachiti |
| Chief Creative Officer | Sompat Trisadikun |
| Creative Group Head | Nonthaporn Ketmanee |
| Art Director | Nonthaporn Ketmanee, Sompat Trisadikun |
| Copywriter | Narisapongse Rakwattananont |
| Account Executive | Thayanee Dechadee |
| Head of Production | Kree Mangkang |
| Project Manager | Sudrak Eiamjaroon |
| Editor | Kemachad Gunpai |
| Online Artist | Nittaya Saelim, Natthachida Navamachiti |
| Online Production Company | Digitas Thailand |
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