Creative Director
at
Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Tailandia
| Título | The Bus |
| Agencia | The Leo Burnett Group Thailand |
| Campaña | The Coolest Rescue |
| Anunciante | P&G Thailand |
| Marca | Downy |
| Fecha de primera difusión/publicación | 2021 / 4 |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Sinopsis | How to get Thai consumers to choose only Downy Expert Summer Cool as a fabric enhancer for every summer in Thailand? Client shared an effective insight for the team and it’s a true about Thai people in Summer which is the hectic season in Thailand. “You are not you when the weather’s hot” This is the opportunity! let the cool and refreshing scent of Downy Expert Summer Cool help you calm down! Among the clutter of fabric softener advertisements, how can we make the cut through communications with strong visualisation of our product benefits? We created three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be. With right insight, Thai humour and strong execution of product benefits, Downy Expert Summer Cool will become the only solution of every summer! |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Sompat Trisadikun |
| Director ejecutivo de creación | Sirin Wannavalee |
| Jefe del grupo de creación | Nonthaporn Ketmanee |
| Director artístico | Nonthaporn Ketmanee |
| Director artístico | Sompat Trisadikun |
| Responsable de conceptos / redactor | Narisapongse Rakwattananont |
| General Manager | Weeranuch Duangpikool |
| Account Management Director | Peerajet Sringean |
| Director de cuentas | Pansea Tevavichulada |
| Ejecutivo de cuentas | Banthita Ratanopas |
| Productor de la agencia | Karnjanee Praphapat |
| Planificador estratégico | Chulanee Sirisaengtaksin |
| Director de proyectos | Sunee Chansuksurachode |
| Productora | Tongta Film |
| Realizador | Phalat Romcai |
| Productor ejecutivo | Sucheera Kaewngam |
| Production Producer | Suteera Pummaneekorn |
| D.O.P | Abhisit Prasongsup |
| Assistant Director | Vivisn Jarupattanasirikul |
| Director de producción | Kawita Nunthakunatip |
| Wardrobe | Doungkamon Wimon |
| Casting | Naroupat Pintakhum |
| Sonido | Worawut Bunsarn |
| Montador | Yiemyut Tungsomworapongs |
| Colorista | Narin Bovornrattanapran |
| Flame Artist | Narin Bovornrattanapran |
| Postproducción | Asama Sumalee |
| Sonido | Banana Studio |
| Sound Engineer | Putthipat Sangwanphet |
Más creaciones
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- MARCA:
- Thai Health Promotion
- AGENCIA:
- The Leo Burnett Group Thailand
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- MARCA:
- Thai Health Promotion Foundation
- AGENCIA:
- The Leo Burnett Group Thailand
Bingsu
- MARCA:
- Downy
- AGENCIA:
- The Leo Burnett Group Thailand
My Dear
- MARCA:
- Downy
- AGENCIA:
- The Leo Burnett Group Thailand