Creative Director
at
Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Tailandia
| Título | Oasis |
| Agencia | The Leo Burnett Group Thailand |
| Campaña | Healthy Food Promotion Plan |
| Anunciante | Thai Health Promotion Foundation |
| Marca | Thai Health Promotion Foundation |
| Fecha de primera difusión/publicación | 2022 / 9 |
| Sector Empresarial | Servicios gubernamentales de información |
| Lema | Less sweet, less disease |
| Sinopsis | Leo Burnett Thailand adopts oasis in film tactics in the “Less sweet, less disease” awareness campaign for the Thai Health Promotion Foundation. Thai Health Promotion foundation decided to encourage Thais to reduce sugar in drinks. By creating the new standard signage of sweet levels that represent fifth levels of sugar by teaspoons. The more you add, the more you risk your life. The most recommend order at the cafe is not over level two = two teaspoons. How are the new standard can plug in and change Thais’ behavior? The most popular Thais workers these days are ordering coffee or sweet drinks without hesitation to the overdose of sugary during the day. It is because Thailand faces the impact of economic crashes, and most workers need to work more and more. The only thing that can reward them during a hectic day is always sweet drinks. They automatically order without sanity saying less sweet. Even they say it but have no idea how many teaspoons of sugar are in their drinks. With rich insight, Leo Burnett Bangkok create a remarkable integrated marketing communication campaign “Less sweet, less disease” together with the Thai Health Promotion Foundation. The campaign launches with an oasis-themed. A thirsty office man walks in a desert in heat weather. He has nowhere to go but keep walking toward the sun. And of course, he starts hallucinating. The more he goes, the more he is blurred. But when the times come to order, he suddenly requests a less sweet level which means he consciously remembers. The film aims to encourage and support audiences on how to have sanity while ordering drinks and recognize the new standard signage of sweet levels at the coffee shops with information, helping audiences order the less sweet level. The following online-offline will improving the wellbeing of Thailand through the activation and out-of-home. And this total campaign is just the first step in encouraging more people to feel the transformative power of consuming less sweet drinks. |
| Medio | Web Film |
| Duración | |
| Mercado | Tailandia |
| Responsable de la creación | Sompat Trisadikun |
| Director ejecutivo de creación | Ariyawat Juntaratip |
| Director creativo | Nonthaporn Ketmanee |
| Director artístico | Chaisan Maneeploypetch |
| Director artístico | Sompat Trisadikun |
| Responsable de conceptos / redactor | Worakamol Bongkodmalee |
| Account Management Director | Tida Vibulvanich |
| Director de cuentas | Kanitta Chartpong |
| Productor de la agencia | Sarawut Lertkittipaporn |
| Planificador estratégico | Chulanee Sirisaengtaksin |
| Productora | Mum Films |
| Realizador | Suthon Petchsuwan |
| Productor ejecutivo | Pattarajitr Trakarnkate |
| Productor de la productora | Nara Montrekul na ayudhya |
| Assistant Director | Chairat Piriyawattanakul |
| Assistant Director | Kataporn Saeieb |
| Director de fotografía | Prapope Duangpikool |
| Production Art Director | Weerayuth Kamnerdrat |
| Prop Master | Sivadach Dacha |
| Director de producción | Sumittra Kudcharoen |
| Responsable de vestuario / estilista | Kittisak Prasarndee |
| Casting | Surangkana Suwanjinda |
| Location Manager | Dechnarong Boonsongsang |
| Montador | Dechmongkol Prasertsit |
| Colorista | Jirapat Kungsapiwatana |
| Online Artist | Tanawich Kochaprom |
| Producción musical | TEMSIANG Sound Studio Co. |
| Producción de sonido | Banana Sound Studio |
| Chief Creative Officer | Sompat Trisadikun |
| Executive Creative Director | Ariyawat Juntaratip |
| Creative Director | Nonthaporn Ketmanee |
| Art Director | Chaisan Maneeploypetch, Sompat Trisadikun |
| Copywriter | Worakamol Bongkodmalee |
| Account Management Director | Tida Vibulvanich |
| Account Director | Kanitta Chartpong |
| Agency Producer | Sarawut Lertkittipaporn |
| Strategic Planner | Chulanee Sirisaengtaksin |
| Production Company | Mum Films |
| Film Director | Suthon Petchsuwan |
| Executive Producer | Pattarajitr Trakarnkate |
| Production Producer | Nara Montrekul Na Ayudhya |
| Assistant Director | Chairat Piriyawattanakul |
| Personal Assistant Director | Kataporn Saeieb |
| D.O.P | Prapope Duangpikool |
| production Art Director | Weerayuth Kamnerdrat |
| Prop Master | Sivadach Dacha |
| Production Manager | Sumittra kudcharoen |
| Stylist | Kittisak prasarndee |
| Casting Master | Surangkana suwanjinda |
| Location Manager | Dechnarong Boonsongsang |
| Editor | Dechmongkol Prasertsit |
| Post Producer | Kritsana Thaweesang, Sansanee Rungpongwanich Computer Graphic: Wanchai Boonsa-ard |
| Colorist | Jirapat Kungsapiwatana |
| Online Artist | Tanawich Kochaprom |
| Digital Video Assistant | Chalerm Thongsuk |
| Music Company | TEMSIANG Sound Studio Co., Ltd. |
| Sound Production Company | Banana Sound Studio |
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