McDonald's - "Ball Pit"

Leo Burnett

Leo Burnett London, Reino Unido

8497

Marca: McDonald's
País: Reino Unido

Anunciante: McDonald's

Título	Ball Pit
Agencia	Leo Burnett
Campaña	McCafé
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2020 / 3
Sector Empresarial	Restaurantes y comida rápida
Lema	Great tasting coffee, simple
Filosofía	Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Medio	Televisión
Duración	30 seconds
Productora	Independent Films
Audio Post Production	750mph
Postproducción	MPC LDN
Responsable de la creación	Chaka Sobhani
Managing Partner	Layla Potter
Business Director	Sam Houlston
Director de cuentas	Jay Perry
Responsable de cuentas de agencia	Alice Pavey
Ejecutivo de cuentas	Gabriella Kaas
Director creativo	Peter Heyes
Creative Director, Copywriter	Gareth Butters
Productor	Abbie McLean
Head of Marketing	Thomas O’Neill
Senior Brand Manager	Jodie White
Brand Manager	Alexandra Martin
Campaign Assistant	Kamelya Ozten
Director artístico	Peter Heyes
Planner	Adriana Ferran
Media Agency	OMD UK
Business Director	Emma Carr
Communication Planner	Jessie Field
Realizador	Tony Barry
Audio Post Production	Sam Robson
Postproducción	Grace Thorpe