Título | Leader |
Agencia | Venables Bell + Partners |
Campaña | West of Expected |
Anunciante | Skyy Spirits |
Marca | Skyy Vodka |
Fecha de primera difusión/publicación | 2014 / 8 |
Sector Empresarial | Whisky, ginebra, vodka? |
Sinopsis | The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props. |
Medio | Televisión y Cine |
Duración | |
Productora | Biscuit Filmworks LA |
Montaje | Final Cut |
Director ejecutivo de creación | Paul Venables |
Realizador | Mike Maguire |
Director ejecutivo de creación | Will McGinness |
Productor ejecutivo agencia | Joyce Chen |
Responsable de conceptos / redactor | Daniel Bonder |
Director artístico | Alex Rice |
Director creativo adjunto | Eric Boyd |
Director de cuentas | Robert Woods |
Responsable de cuentas de agencia | Katie De La Hoya |
Producción musical | MoPhonics |
Efectos especiales | The Mill LA |
Empresa de creación sonora | Barking Owl |
Design Director | Cris Logan |
Diseñador | Angie McDonald |
Director of Integrated Production | Craig Allen |
Director de fotografía | Nigel Bluck |
Productor ejecutivo | Colleen O'donnell |
Productor ejecutivo | Shawn Lacy |
Productor delegado | Tracy Broaddus |
Montador | Matt Murphy |
Efectos especiales | The Mill LA |
Visual Effects Producer | Kiana Bicoy |
Telecine | Sean Coleman |
Empresa de creación sonora | Michael Anastasi |
Música | MoPhonics |
Mixer | Loren Silber |