International Communications Officer at Serviceplan Group | House of Communication

London , Reino Unido

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Dr. Martens - "Protest - PROUD THEN. PROUD NOW. PROUD ALWAYS"

Prettybird

Prettybird London, Reino Unido

2312

This ad is part of the ACT Responsible Collection

Marca: Dr. Martens
País: Reino Unido

Anunciante: Dr. Martens

Título	Protest - PROUD THEN. PROUD NOW. PROUD ALWAYS
Agencia	Prettybird
Campaña	Pride Generations
Anunciante	Dr. Martens
Marca	Dr. Martens
Fecha de primera difusión/publicación	2022 / 5
Sector Empresarial	Calzado
Filosofía	PRETTYBIRD Director Jess Kohl has directed a series of short films for Dr. Martens first Pride campaign. First up is an interview between Lady Phyll - co-founder of London Black Pride – and Lucia Blayke, founder of London Trans+ Pride. The Dr. Martens ‘Pride Generation’ series gives a shareable platform to some of the most active voices in the LGBTQIA+ community. Protest has always been at the heart of Dr. Martens and Pride. Originally founded as a march to commemorate the 1969 Stonewall Riots, Pride has grown into a series of worldwide events for the LGBTQIA+ community: essential in the fight for equal rights, a place to be seen and respected, a global symbol of unity. The first short film from the Dr. Martens ‘Pride Generations’ series features Lady Phyll, the co-founder of London Black Pride, in conversation with Lucia Blayke, the founder of London Trans+ Pride. They set up their own events as an act of protest against the mainstream Pride march. Below they discuss what drove them to go against the grain, their inspirations and hopes. Dr. Martens is a brand that has been worn by activists, activists and artists since the Stonewall Riots. Generations of rebels have used Dr. Martens for a variety of reasons, from its timeless aesthetics, to its value range for the queer world or as an initiation rite. Even today, the brand continues to be a symbol of rebellion and defiance. Not just a pair of shoes, but part of queer culture, identity and history. After the first episode of the 'Pride Generations' series, featuring Lady Phyll and Lucia Blayke talking about their activism, personal background and history of their organisations, a second episode will air in June featuring Kia (artist and former mother of House of LaBaija) and Lee Soulja (founder and father of House of Soulja). They will tell the story of the ballroom scene, but without forgetting those who are no longer there today. For Dr. Martens, Pride is much more than a calendar-driven event. Gender identity and sexual orientation are to be celebrated every single day, it would be disrespectful to think otherwise. That is why the brand is committed to supporting the LGBTQIA+ community through donations to associations and charities around the world, so that they can support them in their vital work of protecting and assisting the community. This year Dr. Martens is donating over £200,000 to support LGBTQIA+ charities such as Akt in the UK, ReBit in Japan, Refuge LGBT in Italy and many more.
Medio	Interactivo
Duración	238 seconds
Mercado	Estados Unidos
Empresa de creación sonora	Wave Studios
Productora	Prettybird
Productor ejecutivo	Juliette Larthe
Responsable de la producción	Fiona Bamford-Phillips
Productor	Benji Landman
Realizador	Jess Kohl
Production Assistant	Enrique Da Silva
Director de fotografía	Alana Mejia Gonzalez
Fotógrafo	Ben Cole
Focus Puller	Kate Molins
Clapper Loader	Jos Bitelli
Sound Recordist	Artur Strakhov
Gaffer	Rufai Ajala
Spark	Joe Williams
Responsable de vestuario / estilista	Jermaine Ampomah
Hair and Makeup	Jimmy Owen Jones
Montador	Carla Luffe
Montaje	Cabin Edit
Colorista	Ruth Wardell
Postproducción	OKAY STUDIO
Runner	Sarah Dines
Runner	Ronnie Bond
Public Relations	Lee Sharrock
Empresa de creación sonora	Clearcut Sound
Sound Composition	Spent
Director de publicidad	Sebastien Berre
Director de publicidad	David Hedley
Director de publicidad	Cecelia Morgan
Narration	Amelia Abraham
Casting	Platform 13
Production Service Company	SEE ME Creative
Productor ejecutivo	Nicole Van Straatum
Director ejecutivo de creación	Sara McDowel
Creative Producer	Kimberly Goedhart
Productor delegado	Andy Petrilak
Production Coordinator	Ladin Awad
Director de fotografía	Sonja Tsypin
Fotógrafo	Rasaan Wyzard
1st AC	Jack McGovern
2nd AC/ Media Manager	Dante Capone
Gaffer	Matthew Foundoulis
Key Grip	Liam Murphy
BBE	Alex Kary
Swing	Nick Rooney
Sound Technician	Kieran Altman
Production Assistant	Gabby Harrison
Production Assistant	Dannie Giglevitch
Production Assistant	Myles Caba
Assistant Photography	Ryan Cardoso
Responsable de vestuario / estilista	Mel Leamon
Stylist Assistant	Adriana Espinal
Hair Stylist	Nigella Miller
Make-Up Artist	Hiroyasu Kumazawa
Montador	Alexander Farah