International Communications Officer at Serviceplan Group | House of Communication

London , Reino Unido

Abdul Latif Jameel Motors (Toyota) - "Ramadan"

Marca: Abdul Latif Jameel Motors (Toyota)
País: Emiratos Árabes Unidos

Serviceplan Experience

8132

Título	Ramadan
Agencia	Serviceplan Experience
Campaña	Ramadan 2023
Anunciante	Abdul Latif Jameel Motors
Marca	Abdul Latif Jameel Motors (Toyota)
Fecha de primera difusión/publicación	2023 / 3
Sector Empresarial	Automóviles
Sinopsis	The film opens with a family member being the first to arrive, setting off a chain of events as other family members call to find out where everyone is and who is bringing what for iftar, and in particular who is responsible for bringing the dates! The good-natured chaos that ensues is relatable to every Saudi family who has organized a large gathering, especially in a new location. What sets this campaign apart is its focus on avoiding cliches that most Ramadan commercials usually feature. The film showcases different characters in different Toyota vehicles, each with unique personalities and quirks, making it relatable to audiences across Saudi Arabia and the region.
Medio	Televisión
Duración	90 seconds
Managing Partner	Rami Hmadeh
Business Unit Director	Ramy Abdelrehim
Responsable de cuentas de agencia	Ayman Fouda
Responsable de cuentas de agencia	Kathleen Angeles
Responsable de cuentas de agencia	Jessy Elia
Director creativo	Saleh Elghatit
Responsable de conceptos / redactor	Rana Ahmed
Responsable de conceptos / redactor	Fatima Sanbaa
Responsable de la producción	Ossama Elrashidy
Communications	Lee Sharrock