| Título | PENCIL |
| Agencia | DDB Berlin |
| Campaña | Lives way more interesting than yours. |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Fecha de primera difusión/publicación | 2017 / 5 |
| Sector Empresarial | Automóviles |
| Sinopsis | The great majority of us are not as adventurous and well-traveled as we might think we are.In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this simple but powerful insight, we created a campaign that tells the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives. |
| Medio | Prensa y publicaciones |
| Diretor Geral de Criação | Myles Lord |
| Director ejecutivo de creación | Gabriel Mattar |
| Director creativo | Ricardo Wolff |
| Responsable de conceptos / redactor | Patrik Lenhart |
| Business Director | Susanne Pluemecke |
| Responsable de conceptos / redactor | Pedro Lourenço |
| Director artístico | José Filipe Gomes |
| Director artístico | Nadine Kunst |
| Fotógrafo | Zé Anderson |
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