Pedro Lourenço
Associate Creative Director at Innocean Berlin
Berlin Area, Germany, Alemania
TítuloOne Accident Is Enough 3
Agencia
Campaña One Accident Is Enough
Anunciante Volkswagen
Marca Volkswagen
Fecha de primera difusión/publicación 2018 / 4
Sector Empresarial Automóviles
Filosofía The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.
Medio Prensa y publicaciones
Chief Creative Officer
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