| Título | Dog 2 |
| Agencia |
INNOCEAN Europe
|
| Campaña |
Kia Forward Collision-Avoidance Assist
|
| Anunciante |
Kia Motors
|
| Marca |
Kia Forward
|
| Fecha de primera difusión/publicación |
2020 / 7
|
| Sector Empresarial | Accesorios y servicios de automoción
|
| Sinopsis | When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Filosofía | To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Problema | When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. |
| Medio |
Prensa y publicaciones
|
| Responsable de la creación |
Gabriel Mattar
|
| Director ejecutivo de creación |
Ricardo Wolff
|
| Director ejecutivo de creación |
Bruno Oppido
|
| Director creativo adjunto |
José Filipe Gomes
|
| Director creativo adjunto |
Pedro Lourenço
|
| Director artístico |
José Filipe Gomes
|
| Responsable de conceptos / redactor |
Pedro Lourenço
|
