Título | Dog 3 |
Agencia |
INNOCEAN Europe
|
Campaña |
Kia Forward Collision-Avoidance Assist
|
Anunciante |
Kia Motors
|
Marca |
Kia Forward
|
Fecha de primera difusión/publicación |
2020 / 7
|
Sector Empresarial | Accesorios y servicios de automoción
|
Sinopsis | When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
Filosofía | To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
Problema | When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. |
Medio |
Prensa y publicaciones
|
Responsable de la creación |
Gabriel Mattar
|
Director ejecutivo de creación |
Ricardo Wolff
|
Director ejecutivo de creación |
Bruno Oppido
|
Director creativo adjunto |
José Filipe Gomes
|
Director creativo adjunto |
Pedro Lourenço
|
Director artístico |
José Filipe Gomes
|
Responsable de conceptos / redactor |
Pedro Lourenço
|