Pedro Lourenço
Associate Creative Director at Innocean Berlin
Berlin Area, Germany, Alemania
TítuloSlow Dogs
Agencia
Campaña Slow Dogs
Anunciante Kia Motors
Marca Kia
Fecha de primera difusión/publicación 2020 / 5
Sector Empresarial Automóviles
Filosofía When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Medio Prensa y publicaciones
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Associate Creative Director / Art Director
Associate Creative Director / Copywriter
Creative Intern
Creative Intern
Fotógrafo
Fotógrafo
Fotógrafo
Postproducción
Comprador de arte
Business Director

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