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Chaka Sobhani
Chaka Sobhani
Global Chief Creative Officer at DDB Worldwide
London, Reino Unido
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TítuloBooberang
Agencia
Campaña Booberang
Anunciante Breast Cancer Care
Marca Breast Cancer Care
Fecha de primera difusión/publicación 2018 / 10
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis Because breast cancer doesn't discriminate, we challenged the typical portrayal of a white woman with two perfectly symmetrical breasts, and using a wide variety of breasts - from uneven to augmented, pregnant to tattooed, and everything in between.As such, a 60” ‘breast check’ film features multiple types of breasts of all shapes, sizes and skin tones and shows how to check them, in a light-hearted and educational way. The accompanying infographics will also be reflective of the wide relevance of the campaign - allowing women to choose the breast size and colour that is right for them, and share the resulting image on social media.
Medio Web Film
Duración
Productora
Empresa de creación sonora
Chief Executive Officer (CEO)
Responsable de la creación
Miembro del equipo creativo
Miembro del equipo creativo
Responsable de cuentas de agencia
Planificador de cuentas
Productor de la agencia
Diseñador
Realizador
Productor de la productora
Director de fotografía
Casting
Grade
Grade
Montador
Compositor de música
Compositor de música
Música
Sound Designer
Voice

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