|Título||Writing Our Rights|
|Campaña||Writing Our Rights|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Organizaciones políticas, religiosas y profesionales|
|Sinopsis||Pereira & O'Dell concepted and design “Writing Our Rights” (www.writingourrights.com) for IGNITE National. It is a handwriting workbook for young girls that introduces them to female political pioneers while they practice their handwriting skills. The workbook uses the words of 10 iconic women: Susan B. Anthony, Condoleezza Rice, Sandra Day O'Connor, Nikki Haley, Ileana Ros-Lehtinen, Shirley Christholm, Catherine Cortez Masto, Nancy Pelosi, Tammy Duckworth and Hillary Clinton to teach girls more than just how to write. It helps girls realize their potential and inspires them to become the next generation of political leaders.|
|Filosofía||Each writing practice contains quotes and excerpts from dozens of powerful speeches. If a leader resonates, perforated pages allow it to be torn out and used as a poster. When a girl reaches the end of the book, she’ll find a place to write her own inspirational words. IGNITE believes that when girls are writing their rights, they’re writing their future.|
|Problema||There are 500,000 elected offces in the United States and women hold only 22% of these offces. IGNITE wants the girls who use this workbook to understand that they are powerful and capable of becoming political leaders someday too.|
|Chief Creative Officer & Co-Founder||PJ Pereira|
|Director ejecutivo de creación||Rob Lambrechts|
|Director ejecutivo de creación||Jason Apaliski|
|Director creativo||Estefânio Holtz|
|Director creativo||Andre Bittar|
|Responsable de conceptos / redactor||Tracy Silagi|
|Senior Social Creative||Oscar Nilsson|
|Group Account Director||Ashley Brown|
|Jefe de cuentas||Jessica Zou|
|Executive Interactive Producer||Erin Davis|
|Content Producer||Angela Zappella|
|Print Producer||Owen Bly|
|Director of Business Affairs||Russ Nadler|
|Associate Director of Creative Services||Jennifer Carrillo|
|Communications Director||Molly Parsley|
|Editorial Company Executive Producer||Michael Bennett|
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