Owen Bly
Sr. Producer at Pereira & O'Dell
San Francisco, Estados Unidos
TítuloWriting Our Rights
Agencia
Campaña Writing Our Rights
Anunciante IGNITE National
Marca IGNITE National
Fecha de primera difusión/publicación
Sector Empresarial Organizaciones políticas, religiosas y profesionales
Lema #WritingOurRights
Sinopsis Pereira & O'Dell concepted and design “Writing Our Rights” (www.writingourrights.com) for IGNITE National. It is a handwriting workbook for young girls that introduces them to female political pioneers while they practice their handwriting skills. The workbook uses the words of 10 iconic women: Susan B. Anthony, Condoleezza Rice, Sandra Day O'Connor, Nikki Haley, Ileana Ros-Lehtinen, Shirley Christholm, Catherine Cortez Masto, Nancy Pelosi, Tammy Duckworth and Hillary Clinton to teach girls more than just how to write. It helps girls realize their potential and inspires them to become the next generation of political leaders.
Filosofía Each writing practice contains quotes and excerpts from dozens of powerful speeches. If a leader resonates, perforated pages allow it to be torn out and used as a poster. When a girl reaches the end of the book, she’ll find a place to write her own inspirational words. IGNITE believes that when girls are writing their rights, they’re writing their future.
Problema There are 500,000 elected offces in the United States and women hold only 22% of these offces. IGNITE wants the girls who use this workbook to understand that they are powerful and capable of becoming political leaders someday too.
Medio Case Study
Duración
Más información
Chief Creative Officer & Co-Founder
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Illustrator
Illustrator
Responsable de conceptos / redactor
Senior Social Creative
Group Account Director
Jefe de cuentas
Executive Interactive Producer
Content Producer
Print Producer
Director of Business Affairs
Associate Director of Creative Services
Communications Director
Editorial Company Executive Producer
Printer

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started