| Título | Giggles |
| Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
| Agencia | McCann Montreal |
| Campaña | Barely High is Still Too High to Drive |
| Anunciante | Government of Ontario |
| Marca | ONGov |
| Posted | Noviembre 2019 |
| Sector Empresarial | Gobierno y otras instituciones |
| Lema | The Risks are Real. |
| Sinopsis | Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles. You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports. Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis. |
| Medio | Televisión y Cine |
| Duración | |
| Más información | Ontario.ca/TooHighToDrive |
| Producción musical | Pirate Toronto |
| Director ejecutivo de creación | Josh Stein |
| Director creativo | Chris Duffett |
| Responsable de conceptos / redactor | Chris Duffett |
| Director creativo | Rob Trickey |
| Director artístico | Rob Trickey |
| Productor ejecutivo | Jacqueline Bellmore |
| Responsable de cuentas de agencia | Tracy Curti |
| Responsable de cuentas de agencia | Michelle Li |
| Productora | Soft Citizen |
| Realizador | The Perlorian Brothers |
| Productor ejecutivo | Eva Preger |
| Productor ejecutivo | Link York |
| Productor ejecutivo | Rob Burns |
| Productor delegado | Merrie Wasson |
| Director de fotografía | Mikail Petrenko |
| Jefe de decorados | Alexis DeBad |
| Casting Production | Jigsaw Casting |
| Casting | Shasta Lutz |
| Postproducción | Tory Osler |
| Montador | Griff Henderson |
| Assistant Editor | Kerstin Juby |
| Productor ejecutivo | Tory Osler |
| Colorista | Wade Odlum |
| VFX Artist | Ben Spergel |
| Productor ejecutivo | Grant Pye |
| Productor de la productora | Tom Eymundson |
| Productor de la productora | Maggie Blouin Pearl |
| Música | LPGs over Hawaii by Solvent |
| Realizador | Jacqueline Bellmore |
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