Director de producción at Smuggler Films

Temptations - "Teen Cat"

adam&eveDDB

adam&eveDDB London, Reino Unido

2933

Marca: Temptations
País: Reino Unido

Anunciante: Mars Petcare

Título	Teen Cat
Agencia	adam&eveDDB
Campaña	Cats Lose Their Cool
Anunciante	Mars Petcare
Marca	Temptations
Fecha de primera difusión/publicación	2023 / 2
Sector Empresarial	Comida para mascotas, productos y servicios para el cuidado de animales domésticos
Filosofía	The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats.
Medio	Integrated Media/360 Activation
Duración	15 seconds
Montaje	Marshall Street Editors
Sonido	Factory Studios
Director de publicidad	Jean-Paul Jansen
Director de publicidad	Edwin Padilla
Director de publicidad	Ellora Esbrook
Director de publicidad	Gilda Bailey
Director de publicidad	Hannah Olsen
Director de publicidad	Crosby Wright
Director de publicidad	Annie Pulizzi
Responsable de la creación	Richard Brim
Miembro del equipo creativo	Ben Robinson
Miembro del equipo creativo	Mike Whiteside
Director creativo	Colin Booth
Director creativo	Ben Stilitz
Productor de la agencia	Jess Middleton
Executive Strategy Director	Nick Hirst
Planning Director	Jack Spicer
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Senior Project Manager	Becky Faloju
Group Managing Director	Miranda Hipwell
Business Director	Skye Stoppani
Director de cuentas	Harriet Carter
Director de cuentas	Sarah Cornish
Director de cuentas	Kathryn Armstrong
Responsable de cuentas de agencia	Alexandra Burchett
Executive Content Director	Jess Taylor
Social Director	Phoebe Wright
Social Creative	Judith Tulkens
Executive Content Producer	Stephen Mead
Post-production Producer	Olivia Hards
Head of Motion Graphics	Ed Christie
Motion Director	Hash Khan
Print Producer	Olly Ravaux
Senior Business Affairs Manager	Gemma Davies
Productora	Smuggler Films
Realizador	Randy Krallman
Productor	Gustav Geldenhuys
Director de producción	Adam Evans
Postproducción	Black Kite Studios
VFX Shoot Supervisor	Chris Mortimer
Colorista	George Kyriacou
VFX Supervisor	Bruno Fukumothi
Compositing	Srinivasan Chandrasekaran
Productor	Paul Branch
Montador	Matt Pochettino
Assistant Editor	Nicole Angliss
Assistant Editor	Rebecca Spaven
Editorial Producer	S.J. O’Mara
Sound Design and Mix	Jon Clarke
Sound Design and Mix	Dan Beckwith
Assistant Sound Designer	Harry Boyce
Productor de sonido	Beth Massey
PR Agency	Weber Shandwick - London
PR VP, Client Experience	Caitlin Immel
PR Account Director	Samantha Barron
PR manager	Madison Miller
PR Senior Associate	Ellie Halter
PR Senior Associate, Media Relations	Jaime Castile
Media Agency	EssenceMediacom
Media Director, Planning	Melanie Sayed
Media Planner	Ella Farruggia
Media Planning Supervisor	Faith Torppey