| Título | IKEA: Cook This Page |
| Agencia | Leo Burnett Toronto |
| Campaña | IKEA: Cook This Page |
| Anunciante | IKEA |
| Marca | IKEA Canada |
| Posted | Junio 2017 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Sinopsis | The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Judy John |
| Director creativo | Lisa Greenberg |
| Director del grupo de creación | Anthony Chelvanathan |
| Director del grupo de creación | Steve Persico |
| Director artístico | Anthony Chelvanathan |
| Responsable de conceptos / redactor | Steve Persico |
| Diseñador | Anthony Chelvanathan |
| Gráfico | Robin Osmond |
| Productor de la agencia | Franca Piacente |
| Productor de la agencia | Alexandra Postans |
| Productor de la agencia | Gord Cathmoir |
| Productor de la agencia | Anne Peck |
| Productor de la agencia | Carly Price |
| Fotógrafo | Arash Moallemi |
| Videographer | Jonathan Lajoie |
| Montador | David Nakata |
| Director de cuentas | Allison Litzinger |
| Director de cuentas | Emily Robinson |
| Jefe de cuentas | Rebecca Simon |
| Chief Strategy Officer | Brent Nelsen |
| Group Planning Director | Tahir Ahmad |
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