Hello. I'm completely in awe of the disruption that continues to challenge us as marketers. As a natural-born problem solver I see in this an opportunity to overcome some of the most persistent barriers that hamper success.
I love what I do because it allows me to stretch into many aspects of my capability - I get to be mathematical, creative, passionate, technical, collaborative - all in equal parts.
My marketing-world utopia right now - as a collective (advertisers, publishers, agencies) we adopt better marketing practices in support of a positive customer value exchange so that ad avoidance such as ad blockers, don't need to be a consumer consideration.