Marie Claire - "Thank You All"

DDB Paris

DDB Paris PARIS, Francia

Premios

7292

Marca: Marie Claire
País: Francia

Anunciante: Marie Claire

Título	Thank You All
Agencia	DDB Paris
Campaña	Thank You All
Anunciante	Marie Claire
Marca	Marie Claire
Fecha de primera difusión/publicación	2018 / 3
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations.
Medio	Prensa y publicaciones
Advertising Agency	DDB Paris
Director ejecutivo de creación	Alexander Kalchev
Responsable de conceptos / redactor	Benoît Oulhen
Director artístico	Mickaël Jacquemin
Planificador estratégico	Cedric Ledoux
Agencia Supervisor	Quentin Moenne Loccoz
Agencia Supervisor	Jean-Luc Bravi
Agencia Supervisor	Agathe Bicart-Sée
Productor de la agencia	Quentin Moenne Loccoz
Supervisor depublicidad	Gwenaëlle THEBAULT
Supervisor depublicidad	Marianne Mairesse
Fotógrafo	Vincent Desailly