| Título | THE SECOND FAMILY |
| Agencia |
DENTSU CREATIVE
|
| Campaña |
Reparing and Re-using
|
| Anunciante |
ecosystem
|
| Marca |
Ecosystem
|
| Posted | Noviembre 2021 |
| Sector Empresarial | Seguridad pública, salud e higiene
|
| Sinopsis | ecosystem is a classic recycling player, but it also acts to give a second life to electrical and electronic equipment: a real societal, environmental, and economic stake. This is the 2nd ecosystem campaign issue in the continuity of “A True Story”.Repairing, re-using are at the heart of the message to encourage the reflex action: entrust unused electrical and electronic appliances to ecosystem which will take them in charge in a secure, reliable way.We follow the adventure of a fridge that moves from one family to another, after having been through the hands of ecosystem. It shows that the same item can have several lives.A camera is attached to an old fridge to show what really happens once it leaves the first home. A realistic and rhythmic journey to its new life.Every year, ecosystem refurbishes +/-600,000 electrical and electronic appliances, to avoid extraction of natural resources to manufacture new equipment. |
| Problema | ecosystem is a non-profit eco-organisation that organises the collection, reuse, repair, de-pollution and recycling of WEEE for households and professionals (Waste Electrical and Electronic Equipment) and light bulbs. |
| Medio |
Televisión y Cine
|
| Director de publicidad |
Nathalie Yserd
|
| Director de publicidad |
Claire Lemarchand
|
| Director de publicidad |
Donatien Drilhon
|
| Managing Director |
Nathael Duboc
|
| Director ejecutivo de creación |
Sébastien Zanini
|
| Director artístico |
Rudy Bamberg
|
| Responsable de conceptos / redactor |
Marc Sinègre
|
| Planificador estratégico |
Alexandra Servant-Rony
|
| Planificador estratégico |
Alexandra Em
|
| Director de cuentas |
Olivia Pioch
|
| Director de proyectos |
Adeline Benatier
|
| Responsable de la producción |
Lola Brossollet
|
| Productor de la agencia |
Diane de Bretteville
|
| Producción |
CONTROL FILM
|
| Realizador |
Frederic de Pontcharra
|
| Productor de la productora |
Hervé Dommange
|
| Responsable de la producción |
Gabriel Chaussende
|
| Empresa de creación sonora |
OCTOPUS PRODUCTION
|
| Productor de la productora |
Claire Paillot
|
| Compositor de música |
All Goor Folk
|