| Título | Adoptify |
| Brief | Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. Animal shelters between Berlin and Bogota want to adapt the campaign. And Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music. |
| Agencia | Serviceplan Campaign X |
| Campaña | Adoptify |
| Anunciante | Tierschutzverein München e.V. |
| Marca | Tierschutzverein München |
| Posted | Enero 2019 |
| Sector Empresarial | Protección / Derechos de los animales, adopción |
| Sinopsis | Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify. |
| Medio | Interactivo |
| Productora | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Director creativo | Luitgard Hagl |
| Responsable de conceptos / redactor | Kornelia Szatko |
| Director artístico | Michael Lux |
| Responsable de conceptos / redactor | Leon Morelli |
| Director de cuentas | Konstanze Kliesch |
| Director técnico | Felix Koschmidder |
| Director técnico | Heinrich Plener |
| Realizador | Luis de Maia |
| Productor ejecutivo | Maggy Fischer |
| Productor ejecutivo | Annett Gruenbeck |
| Productor ejecutivo | Maik Schmidt |
| Productor de la productora | Nicole Ostermeier |
| Productor de la productora | Junior Creative Producer |
| Saskia Diers | |
| Montador | Janine Meyer |
| Montador | Petra Scherer |
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