Joe  Fry

Joe Fry

Creative Strategist at Google Global Creative Team (ZOO) APAC
London, Reino Unido

Sumario

PhD. in Creative Process Management Creative Strategist Making artful, meaningful experiences for the web and
beyond Insight, Ideas, Measurement, Structure, Creative Process

Experiencia en el sector

Positions

Global Creative Team (ZOO) APAC
Google ZOO APAC
Japón
2014 - Presente (10 años 11 meses)
My role is to lead brand planning, creative strategy, creative process, and insight.
Google Global Creative Team (ZOO) EMEA
Global Creative Team (ZOO) EMEA
Reino Unido
2012 - 2014 (2 años)
My role is to lead brand planning, creative strategy, creative process, and insight.
Digital Planning & Strategy
London, Reino Unido
January 2010 - March 2012 (2 años 2 meses)
Digital planning and strategy with a conceptual/creative focus working across BBC Academy (lead Planner), CBeebies (Lead Planner), EA Games (Digital Strategy and Analytics), Honda UK (Digital Strategy and planning), Callaway Golf (Digital Strategy) and innocent (Creative planning).

Work entails primarily;

a) structuring audience behaviour and UX insight to inform creative concepting;

b) incorporating measurement, objective setting, analytics and creative development processes into digital creative strategy;

c) Visualising and representing these functions to look nice and simple, fitting in with and driving clients' wider business objectives and functions.

Formación

BA Advertising and Marketing - 1st Class Hons

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