Dafne Vallejo

Dafne Vallejo

Creative Strategist at Ogilvy
Mexico, Méjico

Sumario

Dafne is a creative who defines herself as a "new media junkie". Passionate about shaping successful brands' social media presence in the ever-evolving landscape, She brings over 9 years of invaluable experience in Advertising and Brand Strategy, with a specialized focus on Social Media.

Throughout her career, she has consistently excelled in developing strategic thinking and brand-building within the digital sphere. This drive is rooted in her profound appreciation for the profound impact that digital marketing and social media have on culture and society.

Her professional journey began as Content Creator, Social Media Manager and Creative Strategist serving at agencies, both network and independent. Within these roles, she spearheaded transformative projects for some of the world's most renowned global brands, including Mazda, Aeroméxico, LG, Telcel, Grupo AllEn, Grupo Bimbo, McCORMICK, Old Navy, Larousse Cocina, Chili's, among others.

Her unwavering commitment lies in crafting value-driven strategies that benefit both users and brands, whether within the B2C or B2B realms. She possess an in-depth understanding of various industry sectors, ranging from entertainment and technology to consumer goods.

That resulted in her winning bronze at the Young Lions Mexico, in the Digital category. She has also received recognition at local and international creativity festivals, including Ojo de Iberoamérica, EFFIES and IAB.

Idiomas
  • Inglés - Pro
  • Francés - Basic
  • Español - Native

Positions

Creative Strategist
México City, Méjico
November 2019 - Presente (5 años 1 mes)
Responsible for leading and oversight of digital campaigns and media plans.

Coordinating all the processes from the idea, planning, strategy, creative process, production, and data analysis. Second contact with clients and the first with creative and account teams.

For brands like Mazda, Evenflo, Telcel, Castrol, Nespresso, Grupo AlEn, Grupo Bimbo, Ensueño, Aeroméxico.
Social Media Manager & Project Manager
Makken
Méjico
April 2018 - November 2019 (1 año 7 meses)
In charge of the content strategy across four business units for LG​, as well the communication processes between local teams and clients, creative methodologies to unify the brand communication and the launch of new campaigns.

Lead of digital content strategy for new social media projects.

For brands like McCORMICK, Old Navy, Larousse Cocina, Chili's, French's, Frank's.
Senior Digital Producer
Menta Network
Méjico
September 2014 - February 2018 (3 años 5 meses)
Digital Producer⁣
Direction of digital and social media projects.⁣
Strategic planning, project management, monitoring, development, and maintenance of the property and digital developments. Coordinate editorial teams.⁣

Content and Translator
Content researcher for various sectors. Handled editorial research and development, which included image design, logos, visual guidelines, content guides.⁣
Expertise in digital programming of multimedia platforms and web pages.

Formación

Creatividad publicitaria

2022 - 2023 (1 año)

Comunicación y periodismo

2010 - 2014 (4 años)

Other professional activities

Bendita Carpeta

Awards Jury Member
2023 - Presente (1 año 11 meses)

PHNX 2024

Awards Jury Member

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Freelance

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