Alcaldía de Soacha - "The Most Wanted Portrait"

Sancho BBDO

Sancho BBDO Bogotá, Colombia

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Marca: Alcaldía de Soacha
País: Colombia

Anunciante: Alcaldía de Soacha

Título	The Most Wanted Portrait
Agencia	Sancho BBDO
Campaña	The Most Wanted Portrait
Anunciante	Alcaldía de Soacha
Marca	Alcaldía de Soacha
Fecha de primera difusión/publicación	2021 / 4
Sector Empresarial	Gobierno y otras instituciones
Lema	Justice is not a game. But games will help us bring justice
Sinopsis	Soacha is one of the largest municipalities in Colombia. But it is also one of the places with the most cases of informal crimes (164 robberies a day, 133 criminal gangs. And 110 homicides in 2020). The problem is that although the Police do their best, creating a handmade spoken portrait takes too long and justice is often not achieved. However, there is a technology with very high levels of customization, which allows you to create almost real characters in less time: video games. Seeking to improve the security indexes in the city, the Mayor Office of Soacha trained a portraitist expert in morphology, to use video games as a working tool in order to create faster and more real spoken portraits. After the training, the Cundinamarca Police provided the resources to create more than 100 spoken portraits in the first 20 days. The portraits were made public through a poster that was circulated in the municipality, on social networks and reached national media. Also, there is even a reward of up to $1.500 USD for any information that helps to catch criminals. The initiative was presented to the government to be replicated throughout the country and is already under study to be endorsed by the Sociedad Científica de Retratistas Colombianos.
Medio	Case Study
Duración	120 seconds
Producción	Juan Gomez
Chief Executive Officer (CEO)	Carlos Felipe Arango
Director ejecutivo de creación	Daniel Calle
Director ejecutivo de creación	Andrés Luque
Motion Graphics	Ricardo Solano
Responsable de la creación	Sergio León
Director creativo	Jerónimo Zapata Trejos
Responsable de conceptos / redactor	Jerónimo Zapata Trejos
Producción	Flare Bogotá
Responsable de la creación	Mario Lagos
Director ejecutivo de creación	Jhonny Victoria
Director creativo	Diego Julian Rodriguez
Director artístico	Rodrigo Hernández
Responsable de conceptos / redactor	Sebastián Suárez Gnecco
Director artístico	Camila Cabra
Producción	Pocho Giraldo
Productor ejecutivo	Alejandro Bernal
DP	Nano Carulla
Audio Studio	Hastings Audio Network