Philadelphia - "It’s Simply Better with Philadephia 2"

Ogilvy UK

Ogilvy UK London, Reino Unido

1065

Marca: Philadelphia
País: Reino Unido

Anunciante: Mondelez

Título	It’s Simply Better with Philadephia 2
Agencia	Ogilvy UK
Campaña	It’s Simply Better with Philadephia
Anunciante	Mondelez
Marca	Philadelphia
Fecha de primera difusión/publicación	2023 / 3
Producto	n/a
Sector Empresarial	Queso
Lema	it’s simply better with Philadelphia
Sinopsis	The light-hearted multi-channel campaign celebrates the high-quality taste of the nation’s favourite cream cheese and reminds the UK that a simple spread of Philly can transform the everyday into something seriously special. The creative features mouth-watering visuals alongside relatable messages to remind people that Philadelphia’s delicious taste elevates whatever snack, meal, or moment you put it in. Running until late April, Simply Better can be seen across rail and roadside OOH, online video and social media, plus in-store and owned channels. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by delicious creamy Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.
Medio	Exterior
Director de publicidad	Kirsten McPherson
Director de publicidad	Raphael Capitani
Director de publicidad	Nancy Galvin
Director creativo	Andy Davis
Miembro del equipo creativo	Bernard Burton
Miembro del equipo creativo	George Walters
Approval Client	Peter Park
Director de cuentas	Kathryn Smith
Strategy Director	Edward Perenyi
Director de proyectos	Phoebe Salter
Productora	Prodigious UK
Creative Director	Andy Davis
Creative Team	Bernard Burton & George Walters
Design Team	Joe Glover, Edie Paskin
Client Lead	Peter Park
Account Director	Kathryn Smith
Strategy Director	Edward Perenyi
Project Manager	Phoebe Salter
Offline Production	Sue Streatfield
Art-Buying	Ross Walker