| Título | Walk for Life |
| Brief | The Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”. |
| Agencia | McCann Worldgroup Germany |
| Campaña | Walk for Life |
| Anunciante | AIDS Foundation |
| Marca | AIDS Foundation |
| Posted | Enero 2019 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | The German “Lauf für mehr Zeit” (Walk for Life) charity run helps raise donations and awareness. |
| Medio | Case Study |
| Responsable de la creación | Sebastian Hardieck |
| Director ejecutivo de creación | Martin Biela |
| Director del grupo de creación | Thomas Dempewolf |
| Director creativo | Thomas Auerswald |
| Director creativo | Jan Portz |
| Director creativo | Olaf Haarsma |
| Director artístico | Sandra Schaus |
| Director artístico | Junior Art Director |
| Creative technologist | Danijel Beljan |
| Social Media Strategist | Thomas Kochwasser |
| Social Media Manager | Katharina Potgieter |
| PR Communication Manager | Jerome Cholet |
| Consultant | Steffen Pferr |
| Influencer Manager | Steffen Pferr |
| Responsable de cuentas de agencia | Farina Rieken |
| Director de proyectos | Timo Hormel |
| Responsable de cuentas de agencia | Leonie Schliesske |
| Productora | dropout films |
| Realizador | Daniel Seideneder |
| Productor de la productora | Wolf-Tassilo Sack |
| Productor de la productora | Justin Peach |
| Productor de la productora | Maren Rudolph |
| Montador | Anika Auerswald |
| Montador | Michelle Meier |
| Director de producción | Andrea Martinis |
| Fotógrafo | Vincent Brod |