Rolling Stone Magazine - "Burn Racist Giga (Film Case)"

HoC Milan

HoC Milan Milan, Italia

9501

Título	Burn Racist Giga (Film Case)
Brief	This clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline.
Agencia	HoC Milan
Campaña	Burn Racist Giga
Anunciante	Rolling Stone Magazine
Marca	Rolling Stone Magazine
Fecha de primera difusión/publicación	2019 / 4
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline.
Medio	Digital Installation
Duración	96 seconds
Banda Sonora	Disclosure - Universal
Productora	OltreFargo
Director ejecutivo de creación	Oliver Palmer
Director creativo	Pasquale Frezza
Director creativo	Luca Iannucci
Director artístico	Max Bratti
Director artístico	Matteo Busti
Responsable de conceptos / redactor	Vittorio Giannotti
Director de cuentas	Ginevra Galletti
Director de cuentas	Alessandro Pierobon
Director medios comunicación	Vittorio Bucci
Managing Director	Alessandro Pierobon
Strategist	Luca Tapognani
Realizador	Tommaso Terigi
Productor de la agencia	Federico Mazzola
Productor de la agencia	Nicolò Dragoni
Postproducción	OltreFargo
Digital Production	Plan.Net