| Título | Behind the wheel, think about driving |
| Agencia | LG2 |
| Campaña | Distracted |
| Anunciante | Société de l’assurance automobile du Québec |
| Marca | SAAQ |
| Fecha de primera difusión/publicación | 2023 / 2 |
| Sector Empresarial | Seguros |
| Filosofía | The Société de l’assurance automobile du Québec (SAAQ) created a new ad for its “Distracted” series. For a third consecutive year, the campaign aims its headlights at this important safety issue, focusing this year on an all-too-common behaviour: driving while mentally distracted. Regardless of how many years you have behind the wheel or the type of vehicle, driving is a complex task that demands total attention. The campaign dramatically drives home the message: When you’re lost in thought, you’re not behind the wheel. Absent-mindedness is literally in the driver’s seat of a dialogue-free, driver-free video. Like someone suddenly snapping out of a daydream, the terrible consequences of distracted driving can hit you in the blink of an eye. The result is a stark and powerful message that speaks volumes without uttering a word. |
| Medio | Televisión |
| Duración | |
| Director de publicidad | Patrice Letendre |
| Director de publicidad | Anne Marcoux |
| Creative Vice President | Luc DuSault |
| VP, Strategy | Sophie-Annick Vallée |
| Director creativo | Éric Chavagnac |
| Director creativo | Luc DuSault |
| Responsable de conceptos / redactor | Éric Chavagnac |
| Director artístico | Vincent Bernard |
| Strategist | Pauline Desprès |
| Content | Valérie Bédard |
| Content | Vincent Deslauriers |
| Content | Vincent Bernard |
| Content | Éric Chavagnac |
| Account Management | Alexandra Laverdière |
| Account Management | Camille Savard |
| Productor de la agencia | Isabelle Fonta |
| Motion Design | Daniel Martinez-Mendoza |
| Montador | Dominic Montplaisir |
| Media Agency | Touché! phd |
| Media Agency | Cossette Media |
| Producción Gráfica | Marie-Ève Roussy |
| Productora | Gorditos |
| Realizador | Nicolas Monette |
| Director de fotografía | Barry Russell |
| Producción | Véronique Poulin |
| Postproducción | Post-Moderne |
| Sonido | Circonflex |
| Sound Engineer | Dominic Cabana |
Más creaciones
VER TODOLes agressions sexuelles sur un mineur, c'est majeur.
- MARCA:
- Secrétariat à la condition féminine
- AGENCIA:
- lg2
Les agressions sexuelles sur une personne mineure ont un impact majeur.
- MARCA:
- Secrétariat à la condition féminine
- AGENCIA:
- lg2
Les « petites » agressions sexuelles, ça n’existe pas.
- MARCA:
- Secrétariat à la condition féminine
- AGENCIA:
- lg2
Inséparables
- MARCA:
- IGA
- AGENCIA:
- SID LEE MONTREAL